Millennials are the generation driving growth in the travel industry, but Generation Z is emerging as an age group to watch, as well.
Young people ages 18 to 34 are most likely to spend more money on vacations than other age group. Thirty-three percent of polled millennials are willing to spend $5,000 or more on vacation.
Millennials are also the generation that travels the most: 35 days a year. But Gen Z isn’t far behind. They take 29 days a year.